It makes one wonder.
How beautiful was Lucifer when he used music to rally the angels to join his movement? What gimmicks did Nero use to produce a tyrannic spectacle? How powerful was the fervor of a Nazi rally? What drives people to lose their individuality in mass events like pop concerts or New-Age cult celebrations?
I am not saying that Ace of Base are sinister or evil—in fact I like this song for it’s message, and I love this band for their music. I especially enjoy the beauty of the singers. But if you step back and analyze the use of light, color, rhythm and media spectacle to enhance the crowd’s collective hysteria, you begin to appreciate these frightful words from the prophet Ezekiel:
Meanwhile impersonal forces over which we have almost no control seem to be pushing us all in the direction of the Brave New Worldian nightmare; and this impersonal pushing is being consciously accelerated by representatives of commercial and political organizations who have developed a number of new techniques for manipulating, in the interest of some minority, the thoughts and feelings of the masses. The techniques of manipulation will be discussed in later chapters. For the moment let us confine our attention to those impersonal forces which are now making the world so extremely unsafe for democracy, so very inhospitable to individual freedom. What are these forces?
The histories and political economy of the present and preceding century partake in the general contagion of its mechanic philosophy, and are the product of an unenlivened generalizing Understanding. In the Scriptures they are the living educts of the Imagination, that reconciling and mediatory power, which incorporating the Reason in Images of the Sense, and organizing (as it were) the flux of the Senses by the permanence and self-circling energies of the Reason, gives birth to a system of symbols, harmonious in themselves, and consubstantial with the truths, of which they are the conductors. These are the Wheels which Ezekiel beheld, when the hand of the Lord was upon him, and he saw visions of God as he sate among the captives by the river Chebar. Whithersoever the Spirit was to go, the wheels went, and thither was their spirit to go: for the spirit of the living creature was in the wheels also. The truths and the symbols that represent them move in conjunction and form the living chariot that bears up (for us) the throne of the Divine Humanity. Hence, by a derivative, indeed, but not a divided, influence, and though in a secondary yet in more than a metaphorical sense, the Sacred Book is worthily intitled the WORD of GOD. Hence too, its contents present to us the stream of time continuous as Life and a symbol of Eternity, inasmuch as the Past and the Future are virtually contained in the Present.
Samuel Taylor Coleridge: The Statesman’s Manual (1816)