Data-Baiting Data-Hooks

The ability to tell the story of numbers –
to extract meaning from spreadsheets and analytics reports,
to tease out insights from seeming mountains of data –

Arment Dietrich

One of the most powerful, understated skills of the future in marketing
is the person who can generate insight from data.

Christopher S. Penn

It’s about infusing data with meaning:
pre-dating outdated data;
liberating data from the catchment base
and stocking the data-pool
while re-stocking the data-bar,
then raising  that same data-bar
until the data jumps over it
so we catch the information
as the benchmarks are liberated.

(Please mark all data
before throwing it back in the data-pool
in order to facilitate
tracking, hunting and fishing of future data
without endangering
the target population.)

Poetic Data