The ability to tell the story of numbers –
to extract meaning from spreadsheets and analytics reports,
to tease out insights from seeming mountains of data –
Arment Dietrich
One of the most powerful, understated skills of the future in marketing
is the person who can generate insight from data.
Christopher S. Penn
It’s about infusing data with meaning:
pre-dating outdated data;
liberating data from the catchment base
and stocking the data-pool
while re-stocking the data-bar,
then raising that same data-bar
until the data jumps over it
so we catch the information
as the benchmarks are liberated.
(Please mark all data
before throwing it back in the data-pool
in order to facilitate
tracking, hunting and fishing of future data
without endangering
the target population.)
CONNECT/HOOK 
Ha! Data baiting data hooks. Yes, that sums it up nicely. Any data that doesn’t support the narrative can simply be tossed back in the pool 😉
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IB, I can always count on you to dive in to the deep end of the Data-pool ! Thanks for reading ☺
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Should you dart a bit of data?
It should be fun to grab a couple of bits of conflicting data and have them fight it out, but somehow that is merely irritating!
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Data-fighting is outlawed here in the US –
we must raise the data in a humane way to promote social-justice (before we eat the data…)
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And with good table manners, unless it is in the form of a graph rather than a table?
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